The challenge for growth, particularly of new customers, makes startups very focused on short-term tactics that move the needle. But acquisition channels don't just affect short term numbers. In this post I explain how to watch out for long term negative
With Growth, Don't Forget About the Long Term
The challenge for growth, particularly of new customers, makes startups very focused on short-term tactics that move the needle. But acquisition channels don't just affect short term numbers. In this post I explain how to watch out for long term negative