When you're a startup, you generally don't have that much money for advertising, but you need to tell people about your product. It turns out there's always one group of consumers that will listen to you, and no, it's not early adopters. It's salespeople.
Counterselling
When you're a startup, you generally don't have that much money for advertising, but you need to tell people about your product. It turns out there's always one group of consumers that will listen to you, and no, it's not early adopters. It's salespeople.