As humans, we hate syllables, and as a result, have the tendency to abbreviate the names of everything. Our laziness becomes a marketing problem that can easily be pre-empted by some deeper thought at the time of brand creation/redefinition.
Abbreviate Yourself
As humans, we hate syllables, and as a result, have the tendency to abbreviate the names of everything. Our laziness becomes a marketing problem that can easily be pre-empted by some deeper thought at the time of brand creation/redefinition.